iCarly Nickelodeon

iCarly Nickelodeon

iCarly Introduction

In an attempt to freshen the concept of the show-within-a-show for the digital age, iCarly is a scripted, live-action series about a teenage girl with her own Webcast. The teenage girl, Carly Shay (played by Miranda Cosgrove), a teenager who lives with her twenty-something brother/guardian Spencer (Jerry Trainor) and produces webcasts from a makeshift loft studio with pals Sam (Jennette McCurdy) and Freddie (Nathan Kress). iCarly was one of the most-watched live-action premieres in Nickelodeon history, and is TV’s only scripted series ever to let kids contribute by incorporating videos that they create to showcase their unusual talents. What the network calls a "multi-platform entertainment experience” that combines the TV screen with a real-life companion Web site, iCarly is the second highest-rated live-action series on all of cable among both kids 6-11 and 9-14,
according to Nielsen Media Research. Speaking of iCarly, Nickelodeon president Cyma Zarghami says, "iCarly should be a good fit for the tech-savvy younger audience, which is quick to adapt to new technology" and Leigh Anne Brodsky, president, NVCP says, "iCarly is truly innovative in how it incorporates user-generated content into every show."

iCarly Products

iCarly has also made its way to electronics aisles across the country with the release by Imation of an entire line of iCarly-themed products under the innovative Npower label, available exclusively at Toys "R" Us. Sony Music, hoping to spark Cosgrove's career as a recording artist released a soundtrack to iCarly. On the subject Nickelodeon, MTV Networks Kids and Family Group president Cyma Zarghami said, "iCarly is a true creative inovation as a multi-media hit for kids and tweens, and we're thrilled that Sony will bring Miranda to a brand new platform in music."

iCarly Outlook

iCarly is being introduced into a marketplace with several other new series trying to captivate young viewers. and is intended to generate the kind of buzz that surrounds Hannah Montana (about a teenage pop star who wants to remain an ordinary kid in school) and the blockbuster cable movie High School Musical 2. With the nation's No 1 cable entertainment show and No 1 children's album in the same week, iCarly is shaping up as a bona fide multi-platform cultural phenomenon and is a major success, judging by old or new media standards.